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Cohort #1 · Enrollment open

A Cleaning Business in the US,
built right
from day one.

Not a course — a launch system. From two women who built a $400K-revenue company with a four-department office in Texas in nine months. We'll show you the shortest path from your first client to a systemized company.

Enroll in the course → How it works
$400K revenue · 9 months · 2 cities · 4 departments
Залина — Co-founder & CEO
LIVE
Виктория — Co-founder & COO
LIVE
Zalina
Co-founder · CEO
Viktoriia
Co-founder · COO
Natural Cleaning Experts LLC
3+ years in cleaning each · joined forces in 2025
Revenue
$400K 9mo
Cities
2
Office
4 dept
From
2025
Why people trust us →
Operating company · 2 cities · 4 departments · Real-world cases · 14-day refund
01 — Главная мысль

В клининге деньги приносит не просто больше уборок, а система.

Почти все начинают одинаково: нашли клиента, убрали, получили деньги, снова ищут клиента. Вроде работа есть, но стабильности нет. Чем больше заказов, тем больше хаоса: переписки, расписание, цены, качество, клинеры, оплаты, жалобы.

Так клининг превращается во вторую работу, а не в бизнес.

Система Corex показывает другой путь: сначала понятно оформить базу, посчитать деньги и найти первых клиентов, потом удерживать их, нанимать людей и постепенно выходить из уборок. Не по советам из YouTube, а по тому, как Залина и Виктория сами ведут действующую компанию.

02 — Not theory. A live company.

Not a textbook example. Our company, the one we run every single day.

Natural Cleaning Experts LLC — the company we built together in nine months. $400K in revenue, a team of cleaners in two cities, and an office with four departments: sales, hiring, marketing, and operations. In the course, we open the doors and show you how a real business actually works — and how to build the same yourself. Every student also gets 30 days of free access to our operating platform.

Corex · Natural Cleaning Experts
LIVE · AUSTIN
Dashboard
Today
Bookings
Cleaners
Clients
Finance
Revenue Today
$0
↑ 12% vs yesterday
Active Jobs
0
7 in progress
Cleaners on Duty
0
3 available
Client Rating
0.00
★★★★★
Today's bookings View all →
09:00 Jennifer M. · Standard · 2br DONE $140
11:30 Robert K. · Deep · 3br ACTIVE $320
14:00 Maria L. · Airbnb · 1br ACTIVE $95
16:30 Davis Co. · Office · post-construction UPCOMING $680
Cleaner activity Map →
Anna · on route to Jennifer M. EN ROUTE
Olga · cleaning at Robert K. WORKING
Maria · break PAUSED
Elena · finished, heading home DONE
03 — Who it's for

This course works for three types of people.

A

New arrivals to the US

Looking for their first business — one that's actually buildable without strong English, capital, or credit history. They want an asset, not a job.

0–2 years in US $0 capital
B

Currently working as a cleaner

They know the market from the inside. Tired of cleaning solo. They want to build a company, hire a team, and step out of day-to-day operations.

1+ year of experience Has clients
C

Business owners

They already own a company but are stuck in operations. They want systems, want to retain their team, and stop firefighting every day. Ready to expand into a new city or launch a second brand.

$5k+/month Systemic growth
04 — This is for you, if...

This course is about you, even if you've never started a business.

We know that words like "CRM", "automation", and "lead gen" can sound intimidating. That's why we speak in plain language and explain everything from scratch. Read below — you'll see it really is about you.

"I've never been in business. Can I really do this?"
Yes. The course starts at step zero: what a US business is, how to register a company, how to open a bank account. Every term is explained in plain language with real examples from our own business.
"What do CRM, KPI, SOP and all these acronyms mean?"
CRM — the software where you track clients. KPI — the numbers that show how the business is doing. SOP — the instructions for your team. We break it all down step by step — by the end of the course, you'll speak this language fluently.
"My English isn't strong. Is that a problem?"
No. The course is available in Russian and English. For client work, we provide ready-made scripts — even with basic English, you'll be able to close deals. Many of our own cleaners started with zero English.
"I don't have startup money. How much do I need to invest?"
Cleaning is one of the most accessible businesses in the US precisely because it doesn't require capital. Your first cleaning job can literally be done with a bucket, some cloths, and a vacuum from IKEA. In the course, we show the exact cost breakdown.
"What's this 'gamification' in the course?"
For every lesson you complete and every assignment you submit, you earn points (like in a game). You can exchange those points for bonuses: extra materials, personal consultations, extended platform access. It keeps the learning fun.
"What's this 'our platform' you keep mentioning?"
It's the software we use to run our own business: scheduling clients, calculating cleaner payroll, tracking finances. After the course, you get access and run your business the same way we do.
05 — Curriculum

Eight modules. One path from first client to systemized company.

8 modules · 45+ lessons · ~10 weeks
M · 01

Mindset & business foundation

How the US cleaning market works. Company models. Beginner mistakes. 90-day roadmap.

4 lessons
1.1How the US cleaning market works — business models, real numbers, path from solo to company
1.2Beginner mistakes — burnout, dumping, the "I'll do it all myself" trap
1.3Business owner mindset — how to stop thinking like a worker
1.490-day roadmap — step-by-step plan from $0 to $5k / $10k / $20k+
M · 02

Launching a business in the US

LLC, EIN, bank, Stripe. Taxes in plain language. Insurance. Financial model.

5 lessons
2.1Business registration — LLC, Sole Proprietor, EIN, bank account, Stripe, QuickBooks
2.2Taxes in plain language — 1099, W2, write-offs, mileage, sales tax, quarterly
2.3Insurance — General Liability, Bonding, Workers Comp, Commercial Auto
2.4Business documents — ready-to-use templates: policies, agreements, onboarding forms
2.5Financial model — CAC, LTV, payroll, margin, how to calculate profit
M · 03

Services & cleaning standards

Types of cleaning. Chemicals and equipment. Speed and efficiency. Luxury approach.

6 lessons
3.1Types of cleaning — standard, deep, move-out, Airbnb, post-construction, office
3.2What's included in each type — checklists for standard tasks and extras
3.3Chemicals and equipment — pH, safe surfaces, stone, wood, glass, grout
3.4Professional inventory — vacuum, steam mop, microfiber system, color coding
3.5Speed and efficiency — cleaning timing, in-home routes
3.6Luxury cleaning approach — service aesthetics, home care specialist mindset
M · 04

Finding clients in America

First clients in 7 days. Thumbtack deep dive. Google Business. Facebook Ads. Partnerships.

6 lessons
4.1How to get your first clients in 7 days — Facebook groups, Nextdoor, referrals
4.2Thumbtack deep dive — algorithm, budgets, reply speed, scripts, dispute leads
4.3Google Business Profile — setup, local SEO, reviews, ranking factors
4.4Facebook Ads — offers, creatives, audiences, retargeting, how to not waste budget
4.5Partnerships — realtors, property managers, Airbnb hosts, builders, designers
4.6Repeat clients — recurring model, follow-up, SMS marketing, seasonal offers
M · 05

Sales & communication

How to talk with American clients. Scripts. Premium selling. Handling conflicts.

5 lessons
5.1How to talk with American clients — tone, confidence, small talk
5.2Sales scripts — inbound call, missed call, Thumbtack lead, objections
5.3How to sell premium — psychology, framing, premium positioning
5.4Difficult clients — refund requests, fake complaints, chargebacks, boundaries
5.5How to earn tips and reviews — review funnel, psychology of referrals
M · 06

Employees & team

When to hire your first cleaner. Where to find them. Training. Quality control. Motivation.

6 lessons
6.1When to hire your first cleaner — signs, risks, economics of the decision
6.2Where to find employees — Facebook, Indeed, referrals, community channels
6.3Hiring system — application, interview, background check, probation period
6.4Cleaner training — theory, practice, shadowing, quality checks
6.5Quality control — before/after photos, checklists, client feedback, re-clean
6.6Team motivation — pay structure, bonuses, culture, leadership
M · 07

Automation & systems

Our operating system — step by step. SOPs, KPIs, dashboards. Financial control.

5 lessons
7.1CRM and operating system — setup for your company
7.2Automated messaging — confirmations, reminders, review requests
7.3Financial control — payroll, profit tracking, dashboards
7.4SOPs and processes — company standards, instructions, roles, escalation
7.5Business KPIs — CAC, conversion rate, recurring %, average ticket, productivity
M · 08

Scaling

Stepping out of operations. Opening a second city. Luxury brand. White-label model.

5 lessons
8.1How to step out of operations — delegation, manager role, admin role
8.2How to open a second city — structure, mistakes, logistics
8.3Luxury brand positioning — visuals, service, uniforms, premium clients
8.4White-label model — how to operate as an agency, partnerships, control
8.5Franchise or license — when it's too early, when it's time, legal risks
VIP

Real materials & live reviews

Real calls, messages, conflict breakdowns, actual numbers. Access to private clubs.

+ live
VIPReal calls and messages from our company
VIPConflict cases and how we resolved them
VIPReal numbers — P&L, margins, payroll month by month
VIPBreakdown of strong and weak cleaners on our team
VIPLive group reviews + answers to your cases
Program value

Separately, this would add up to $14,740.

Get it almost ten times cheaper.

Reserve your place and find out the price for your exact starting point in Telegram.

Find out my price
06 — Real results

One anti-franchise partner. Four mastermind testimonials. Zero marketing.

Anti-franchise partner #1
Case #1 · Dallas, Texas

Irina came to us at $7,000 a month. Three months later — $20,000.

"These results — the admin, the work, the hiring — I finally understand how to hire people. I now have structure and a system to follow, and everyone's like: phew, okay, it all makes sense, let's go."
Irina Vlasova · Irene Cleaning Service · Dallas, TX
Revenue
$7k → $20k
Team
8 cleaners
Growth
×2.8 in 3 months
Full case + 39-minute video interview
Testimonials from our masterminds
"

I loved the atmosphere and the positive mindset around growing a business. The niche topic gave me a lot to think about. And the focus on concrete steps and systemic approach to tasks was great. Thanks guys — it was interesting and useful. Now I just need to apply it all in my business.

O
Olga
HVAC business owner · Best HVAC
"

Thank you for the detailed information! Now I have time to think about which direction to move next — which is very important at the early stage.

K
Konstantin
Mastermind participant · launching a business
Video testimonial
V
Vladimir
Washington · mastermind participant
Video testimonial
S
Svetlana
Chicago · mastermind participant
★ Real testimonials from our mastermind participants. Translated from Russian. Student stories will be added after the first course cohort.
07 — Premium program

Anti-franchise.
Someone else's brand won't build your freedom.

A franchise asks for $100k+ for somebody else's name, takes royalties for ten years, and locks you into corporate rules. We built the alternative: in 3 months of intensive work, we launch your company end-to-end — operating system, client acquisition platforms, website, training. One year of platform access. Your brand stays yours.

×
The traditional path
Franchise
Investment$100,000–150,000
Royalties5–10% of revenue for 10+ years
BrandNot yours — not your asset
TerritoryRestricted
ControlCorporate rules
ExitHard — requires approval
✓
Our path
Anti-franchise
Investment$25,000 for 3 months
Royalties0% · your revenue is yours
BrandYour own — grows into a real asset
TerritoryNo restrictions
ControlFull autonomy + our system
ExitSell, transfer, or close — your call
What's included for $25,000
Three months of intensive work — we build, you learn to manage
01
Operating system setup
We fully configure our platform for your company — bookings, clients, payments, cleaner scheduling. The same software we use ourselves.
02
Company website
We build a professional website for your cleaning company — booking form, service descriptions, and integration with your system.
03
Four client acquisition platforms
We set up and optimize your profiles on Thumbtack, Yelp, Google Local, and Google My Business. These are where Americans search for cleaning services — we make sure you get found.
04
Business management training
A personal program: how to read numbers, hire people, calculate profit, and avoid burnout. So you're not dependent on us afterward — you run it yourself.
05
One year of platform access
12 months of using our operating system to manage orders, clients, and team. After that, you switch to the standard subscription.
06
Dedicated curator support
You get a personal contact from our team for the full three months. They answer questions and help you figure things out.
07
Monthly strategy call
Once a month we meet 1-on-1 — review what's working, what isn't, and what to improve. Not a consultation — a joint strategy session.
We take a maximum of 10 partners per cohort so we can give each one personal attention.
More about the anti-franchise and Irina's case →
08 — Pricing

Four ways to join the system. Pick the one that fits your readiness.

Tier 01
Standard
Self-paced program for those just starting out.
Discuss in Telegram
  • Course modules 1 through 6 Video lessons — from LLC registration to building systematic work with clients and your team.
  • Homework with feedback An assignment after every lesson. A curator reviews it and gives you feedback.
  • Document templates and checklists Ready-to-use contracts, cleaning checklists, call scripts — download and use them right away.
  • Gamification Earn points for watching lessons and submitting homework. Exchange points for bonuses and consultations.
  • Private cohort chat A student community on Telegram — ask questions, share experience.
Enroll →
Tier 02
Premium
Course + ongoing club support, priority review, and platform access.
Recommended after a quick fit call
  • Everything in Standard Full course, homework, templates, points.
  • 1 month in the private "Business Owners" Club Access opens after you finish the course. A private club for active cleaning business owners — regular calls, case reviews, networking.
  • 6 months of lesson access All course lessons stay available to you for six months — rewatch and revisit any module.
  • 30 days of our platform Access to Corex — our operating system for running a cleaning business: bookings, clients, payments, and your cleaner team in one place.
  • Priority homework review Your assignments get reviewed first, within 24 hours.
  • Course alumni network Access to the chat of everyone who's completed the course — referrals, partnerships, support.
Choose this tier →
New format
Tier 03
Mastermind Corex
Personal strategy in a mini-group of up to 4 people.
Discuss personally
  • 4 weeks in a mini-group Up to 4 participants, so everyone gets time for a real business review.
  • 4 strategic calls Calls with Zalina and Viktoria focused on your launch or growth decisions.
  • Personal point A review We look at what you already have, what blocks growth, and what to fix first.
  • 30-90 day strategy A clear plan for setup, clients, hiring, CRM, and the next growth stage.
  • Business setup map LLC, bank account, payments, and the basic legal and financial structure.
  • Clients, hiring, and CRM Services, prices, first channels, cleaner onboarding, quality control, and operating logic.
  • Website and branding bonus A cleaning company website plus logo, colors, and basic visual direction.
Discuss Mastermind →
Tier 04
Anti-franchise
We build your company with you, in 3 months of intensive work.
Application format
  • Operating system setup We fully configure our platform for your company — done for you.
  • Your company website We build a professional website with a booking form and all your services.
  • 4 client acquisition platforms We set up your profiles on Thumbtack, Yelp, Google Local, and Google My Business — where Americans search for cleaning services.
  • Business management training A personal program: numbers, hiring, profit, psychology. So you can run it yourself.
  • 12 months of platform access A full year of using our operating system is included in the package.
  • Dedicated curator A personal contact from our team for the entire program — they answer questions and guide you step by step.
  • Strategy calls Monthly 1-on-1 with us — we review what's working, what isn't, and where to grow next.
Apply →
Все кнопки ведут в Telegram: сначала уточняем точку А, отвечаем на вопросы и подбираем формат.
09 — Ready to start

Build the right business
from day one.

Enrollment starts with a short Telegram conversation: tell us where you are now, and we will help choose Standard, Premium, Mastermind, or White Label.

Enroll in the course →
14-day refund · Lifetime access · 30 days of our platform included
10 — FAQ

Частые вопросы перед участием

У меня нет опыта в бизнесе. Получится?
Да. Программа начинается с базовых шагов: что такое бизнес в США, как оформить компанию, как считать деньги, как получить первых клиентов.
Плохой английский помешает?
Нет. В клининге много общения строится через короткие сообщения. Даём готовые фразы и скрипты на русском и английском.
Сколько нужно денег на старт?
Клининг можно начать с минимальным набором: средства, тряпки, пылесос, базовые расходы на оформление и первые каналы. На курсе считаем точную раскладку под твою ситуацию.
Если я уже работаю cleaner, мне будет полезно?
Да, особенно если хочешь поднять цены, перестать всё делать самой, нанять людей и выстроить систему.
Mastermind — это индивидуально или группа?
Это индивидуальная работа внутри мини-группы до 4 человек. На созвонах разбираем ситуацию каждого участника, а не проводим общий урок для всех.
Чем Mastermind отличается от Premium?
Premium — это курс, поддержка, приоритетная проверка и доступ к платформе. Mastermind — более плотная работа: точка А, стратегия на 30–90 дней, 4 недели внедрения, разбор клиентов, найма, CRM и бонус в виде сайта с брендированием.
Чем Mastermind отличается от White Label?
В Mastermind мы помогаем выстроить стратегию и внедрить ключевые шаги. White Label глубже: команда Corex участвует в сборке компании почти под ключ — система, сайт, площадки, операционная настройка и более длинное сопровождение.
Можно ли гарантировать доход?
Нет. Мы даём систему, опыт, разборы, шаги и поддержку, но не обещаем конкретные суммы. Результат зависит от города, скорости внедрения, рекламы, сервиса, найма и действий участника.
Почему нельзя просто сразу оплатить на сайте?
Потому что у людей разные точки А. Кому-то нужен Standard, кому-то Premium, кому-то Mastermind, кому-то антифраншиза или сначала короткий разбор. Диалог помогает выбрать верно и снять вопросы до оплаты.